Revenue Operations for industrial businesses
One operating system for how your business runs.
Most industrial companies don't have an operating system—they have a collection of software. GENYS is the layer that coordinates demand, sales, quoting, and operations as one business, with room to grow into custom software without a $50K build first.
Run it yourself, or have GENYS help operate it with you.
Trusted by industrial manufacturers like EFP
Demand, CRM, data, and ops — one operating layer
The problem
Every platform optimizes itself.
Your CRM won’t tell you which leads to prioritize.
Your reps won’t tell you which deals have gone cold.
Sales incentives misaligned with business outcomes
System 1
CRM
Pipeline
$2.4M
Win rate
18%
Cycle
68d
Deals
47
Contacts
892
Bookings
$412K
Coverage
5.8x
System 2
Sales
Pipeline
$2.9M
Win rate
24%
Cycle
42d
Deals
62
Reps
12
Bookings
$556K
Coverage
4.7x
Win rate is 6pts higher on shorter cycles — prioritize those 15 deals.
Illustrative pattern
The shift
Turn your existing software into one operating system.
Most businesses don't have an operating system.
They have a collection of software.
Your business today
- Every department has different software.
- Information gets entered over and over.
- Employees spend hours moving data.
- Nothing understands the entire business.
With GENYS
- One operating system.
- One business memory.
- One AI that understands every workflow.
- One platform that grows into custom software.
Your business shouldn't operate like six different companies.
Custom software for how your business actually runs—without funding a custom software project first.
How GENYS Works
Revenue Operations That Improve Over Time
Revenue Operations start with one connected decision.
Connect advertising, sales, quoting, and customer activity into one operating record. The first improvements are often the easiest to see.
The chart is ready — connections start at advertising.
Illustrative — every new connection compounds business intelligence over time.
Built from real industrial work
Developed through hands-on industrial platform work.
Client Spotlight
EFP
Lead-to-Quote Platform
Custom enterprise software built around sales, quoting, project visibility, customer access, reporting, and AI-supported operations.
Read the EFP storyPricing
Simple paths for Revenue Operations
Cloud
$695/mo
Self-serve Revenue Operations workspace.
Platform
From $1,500/mo
Guided onboarding, workflows, custom operating layer.
Media budgets stay in your ad accounts. Managed Growth is optional.
Trust + Governance
Your data stays yours.
GENYS only works with the systems and actions you approve. Every important change is recorded, so your team can see what happened and why.
You choose what connects.
Ads, CRM, and the systems you approve stay under your control.
GENYS stays within bounds.
AI actions and automations only run where access is approved.
Every change is traceable.
Your team can see what changed, when it changed, and why.
Control stays with your team.
Pricing
Simple pricing for Revenue Operations.
Use GENYS yourself, or have GENYS help operate it with you. Instead of a $50K custom build first, start with a connected platform and add workflows where they prove out.
Cloud
$695/mo
Self-serve Revenue Operations workspace.
Platform
From $1,500/mo
Guided onboarding, workflows, custom operating layer.
Managed Growth
Sales-led
GENYS helps operate growth with you — media stays yours.
Continuous learning
Connect. Decide. Improve.
Every campaign, quote, and customer outcome strengthens the next revenue decision.
Connect
Decide
Improve
Illustrative
Open quotes need follow-up
14 qualified buyers have not received a next step — GENYS surfaces the revenue signal, not just another ad metric.
Real results from real manufacturers
Proven in the real world.
A 50-year-old manufacturer of engineered flexible products was running demand across platforms with little connection to pipeline outcomes. With GENYS, they could see what actually moved revenue — and govern spend inside one connected record, not five dashboards.
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See how your business would operate with GENYS.
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