Revenue Operations for industrial businesses
Every job should make your business harder to compete with.
GENYS is the missing layer between the work your business does and what it learns from it. It connects the path from first inquiry to finished job, so every completed job strengthens the next decision—and the advantage compounds.
Trusted by industrial manufacturers like EFP
Demand, CRM, data, and ops — one operating layer
The problem
Every platform optimizes itself.
Each system protects its own metrics.
None of them optimizes the business as a whole.
Incentives stay disconnected from business outcomes.
Advertising
Google won’t tell you to move budget to Meta.
Meta won’t tell you to move budget to Google.
Meta ROAS is higher. Shift ~18% of Google spend to Meta.
Advertising incentives become disconnected from business outcomes.
Illustrative pattern
The shift
One business.
One memory.
Every decision improves the next.
Most businesses don't run on one system. They run on disconnected applications pretending to be one.
Today
- Six disconnected systems
- Information entered repeatedly
- Teams work from different versions
- AI has no business context
With GENYS
- One operating system
- One shared business memory
- Every workflow connected
- AI understands the whole business
Not middleware. Persistent business memory—so every workflow, person, and AI system works from the same truth.
How GENYS Works
Revenue Operations That Improve Over Time
Early revenue signals remain visible.
Operations and intelligence join the same record.
Each cycle starts with more context than the last.
Illustrative pattern — not a customer guarantee.
Year 1 still visible
Short-term value you can see. Advertising, sales, and quoting stay on the record — growth becomes measurable.
Operations + Intelligence
Operations and intelligence join the same record. Each year starts smarter than the last.
Revenue compounds
Better decisions compound. Connected demand, pipeline, and production make growth steeper — not just noisier dashboards.
Built from real industrial work
Developed through hands-on industrial platform work.
Client Spotlight
EFP
Lead-to-Quote Platform
Custom enterprise software built around sales, quoting, project visibility, customer access, reporting, and AI-supported operations.
Read the EFP storyPricing
Simple paths for Revenue Operations
Cloud
$695/mo
Self-serve Revenue Operations workspace.
Platform
From $1,500/mo
Guided onboarding, connected workflows, and a custom operating layer.
Managed Growth
Fixed or %
GENYS helps operate selected revenue workflows and is only paid for the work it directly manages.
Media budgets stay in your ad accounts. Managed Growth is optional.
Trust + Governance
Your data stays yours.
Every AI recommendation, approval, rejection, and automated action is recorded with its reasoning, permissions, and immutable decision hash.
Decision Log
All system actions and outcomes
Pricing
Simple pricing for Revenue Operations.
Use GENYS yourself, build a connected operating layer, or have GENYS help run selected revenue workflows. Choose a fixed monthly fee or a percentage model tied only to the work we directly manage. Advertising budgets stay in your accounts — we don't mark up media by default.
Cloud
$695/mo
Self-serve Revenue Operations workspace.
Platform
From $1,500/mo
Guided onboarding, connected workflows, and a custom operating layer.
Managed Growth
Fixed fee or percentage-based
GENYS helps operate selected revenue workflows and is only paid for the work it directly manages.
- Fixed monthly
- Percentage of managed ad spend
- Percentage of managed revenue
Continuous learning
Connect. Decide. Improve.
Every campaign, quote, and customer outcome strengthens the next revenue decision.
Connect
Decide
Improve
Illustrative
Open quotes need follow-up
14 qualified buyers have not received a next step — GENYS surfaces the revenue signal, not just another ad metric.
Real results from real manufacturers
Proven in the real world.
A 50-year-old manufacturer of engineered flexible products was running demand across platforms with little connection to pipeline outcomes. With GENYS, they could see what actually moved revenue — and govern spend inside one connected record, not five dashboards.
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See how your business would operate with GENYS.
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